Trends & Insights
Beyond Sales Lift: How Rewards Build Valuable Customers
A campaign may drive purchases today. The bigger question is whether it creates customers who come back tomorrow.
June 18, 2026Read
How D2C performance gifting works.
From target CPP bidding and customer suppression to AI matching in partner apps — see the exact architecture behind 100% net-new customer acquisition.
Engineered for Scalable ROAS
The 4-step campaign lifecycle
01
Align Performance KPIs & Set Target CPP
During kickoff, we set your target Cost-Per-Person (CPP), ROAS goals, and maximum monthly budget. There are zero upfront software fees or long-term contracts. You only pay when a customer selects your gift.
Pricing Model
CPP Bid
Setup Fee
$0
Monthly Minimum
$0
02
Connect Customer Suppression (100% Net-New)
Sync your existing customer list via Shopify App, Klaviyo, Braze, Iterable, or hashed CSV lists. Our suppression protocol guarantees that existing subscribers never see your gift, protecting your margin and ensuring 100% net-new customer acquisition.
Integrations
Shopify
Klaviyo
Braze
Iterable
03
AI Matching Inside App Thank-You Moments
When consumers complete an action on exclusive partner platforms (Afterpay, Mindbody, GasBuddy), they receive a thank-you prompt. Our patented AI presents your $30+ gift credit alongside one competitor in a 2-gift choice, driving high conversion intent.
Selection Logic
Category Match: Consumer expressed interest in F&B Subscriptions → Gift Offered
04
Capture 1st-Party Email Data & Attribute Sales
Upon selecting your gift, 100% of shoppers explicitly opt in to receive marketing from your brand. Conversions, CAC, and AOV are tracked in real-time via Shopify, webhooks, or pixels, with transparent dashboard reporting.
Real-time Dashboard
Live
100% Opt-in Email Capture
SKU-level Attribution
Turnkey Tech Stack Compatibility
Low-lift setup. Launches in 24-48 hours.
Testing a campaign requires zero development hours from your engineering team. Connect your e-commerce stack in minutes to suppress existing customers and measure conversions automatically.
Shopify
App & Pixel TrackingKlaviyo
Email Sync & SuppressionBraze
Audience ExclusionsWebhooks
Custom API & CSV ListsD2C Technical & Campaign Insights
All insightsTrends & Insights
How ShopKeys and ABCS Are Helping Brands Prove What Marketing Really Delivers
Brands want more than impressions, reach, and modeled results. Here's how verified receipt data and independent validation give marketers real proof of campaign impact.
June 1, 2025Read
Partner Stories
Why General Mills and ShopKeys Built Good Rewards Together
How a house-of-brands CPG company used ShopKeys to connect its portfolio, prove attribution, and deliver real value to consumers — all without building it themselves.
April 15, 2025Read
Ready to see how D2C gifting performs for your brand?
Schedule a 15-minute campaign kickoff to align on target CPP and set up your zero-risk test.