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D2C & E-Commerce Business FAQ
Everything you need to know about testing a campaign, CPP bidding, customer suppression, and first-party data capture.
Campaign Setup & Mechanics
What is involved in testing a campaign?
During your kickoff call, we align on performance KPIs, attribution, and desired scale. Together, we adjust audience settings, select gift categories, and create a unique gift credit that delivers an efficient CAC and maintains target LTV. There are no minimums to set up a test, and results are typically visible within 24-48 hours.
What types of D2C brands do best with ShopKeys gifting?
Top performers are e-commerce brands selling directly to consumers looking for scalable acquisition alternatives to paid social. Top verticals include lifestyle, food & beverage subscriptions, apparel, health & wellness, home, pets, and luxury hobbies.
Where does ShopKeys gifting traffic come from?
People who receive your gift have been thanked by one of our exclusive partner platforms (like Afterpay, Mindbody, GasBuddy, or ParkMobile) after completing a transaction or key action. This makes the audience highly receptive and unique compared to scroll-based social ads.
How long does it take to see results?
Brands typically acquire their first new customers within 24-48 hours of campaign launch. We recommend keeping a gift active for at least 30 days to measure full funnel performance and repeat customer behavior.
Pricing, Bidding & Budgets
What am I paying for? What is CPP?
Brands pay a Cost Per Person (CPP) every time a consumer selects their gift credit. You are not paying for impressions or views — only when a high-intent shopper explicitly selects your offer to try your brand. You set a maximum CPP bid and monthly budget, which can be modified at any time.
How do campaign budgets work?
You set a monthly budget for each gift offer. If your entire budget is not spent within the month, you are only charged for the exact amount used. There are no monthly platform subscription fees or long-term lock-in contracts.
Why does thank-you gifting deliver higher CVR than paid social?
Surprise thank-you gifts beat ad interruptions. When consumers select a gift, they are actively open to discovering something new. Our AI presents 2 personalized gift options based on category interest, ensuring competition drives only high-value, relevant offers to the consumer.
Suppression & Data Rights
Can I suppress existing customers to ensure 100% net-new acquisition?
Yes. We integrate with Shopify, Klaviyo, Braze, Iterable, or hashed CSV lists to exclude existing customers. This guarantees that 100% of your campaign spend goes toward true net-new customer acquisition.
What first-party data do I receive?
Every time a consumer selects your gift offer, you capture their name, email address, and explicit opt-in permission to market to them. 100% of gift selectors opt-in, enabling instant post-selection email retargeting.
Which e-commerce integrations are supported?
Shopify, Klaviyo, Braze, Iterable, Listrak, webhooks, pixel tracking, and CSV uploads are all natively supported for customer suppression and sales attribution.
D2C Growth Insights
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Partner Stories
Why General Mills and ShopKeys Built Good Rewards Together
How a house-of-brands CPG company used ShopKeys to connect its portfolio, prove attribution, and deliver real value to consumers — all without building it themselves.
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Have more questions or ready to launch a test?
Schedule a 15-minute call with our D2C growth team to set up your target CPP campaign.