Brands want more than impressions, reach, and modeled results. They want clear proof that their marketing is working — that campaigns do more than reach people, and actually change awareness, improve loyalty, and drive real purchases.
Measuring real impact, not just activity
ShopKeys’s measurement approach is built around one idea: prove what works. Using billions of verified receipts, ShopKeys understands real purchase behavior at the household level, giving brands a clear view of what people actually buy across retailers and restaurants.
To measure campaign performance, ShopKeys uses randomized controlled trials (RCTs). An RCT compares two similar groups — a test group that sees the campaign, and a control group that does not. By comparing results, ShopKeys can show whether the campaign caused a change in behavior, instead of only showing that two things happened at the same time.
“Instead of relying only on proxies or predictions, this approach helps brands understand what their marketing actually changed.”
Why ABCS validation matters
ABCS is an independent research company that helps measure marketing effectiveness, brand perception, shopper behavior, and sales impact. By combining ShopKeys’s measurement approach with ABCS’s third-party validation, brands can better understand what their campaigns are really delivering.
ABCS adds an independent layer of review. This gives marketers more confidence that the reported results are not just estimates or assumptions — they are supported by independent analysis.
Building stronger brands over time
ABCS also found that ShopKeys campaigns improved how people think and feel about brands. On average, campaigns helped increase aided awareness by 5.1 percentage points and purchase intent by 4.2 percentage points.
These brand-building effects compound over time. Consumers who see a brand in a relevant context — and are rewarded for engaging — are more likely to recognize and choose that brand in future shopping trips.
Why media and offers work better together
The research also showed that campaigns were even stronger when in-app media and personalized offers were used together. When brands combined media and offers, they saw average increases of 6.6 percentage points in aided awareness and 6.0 percentage points in purchase intent.
This shows that awareness-building media and purchase-driving offers can work together to create stronger full-funnel results.
The main takeaway
Brands deserve to know whether their marketing is working. ShopKeys helps measure real purchase behavior. ABCS helps independently validate the results. Together, they give marketers stronger proof of campaign impact across awareness, consideration, loyalty, and sales. In a marketing world full of estimates, this approach gets brands closer to real proof.