A strategy focused entirely on new buyers.
The holidays are one of the biggest moments for cookie dough. Shoppers are baking more, grocery lists are longer, and many people reach for the brands they already know. Sweet Loren’s saw a chance to change that.
ShopKeys built the campaign around two shopper groups that could help the brand grow.
Already buying other cookie dough brands. Received a high-value offer that gave them a strong reason to switch to Sweet Loren’s.
Not buying any cookie dough brand. Received an offer with a lower spend requirement, making it easy to try Sweet Loren’s for the first time.
Turning seasonal demand into brand growth.
The campaign used real purchase behavior to reach shoppers who were most likely to help Sweet Loren’s grow. Each audience received an offer designed to encourage trial while still driving meaningful basket value.
By focusing rewards on the right shoppers, ShopKeys helped Sweet Loren’s turn holiday demand into long-term household growth — turning 54,700 new buyers into customers with measurable lifetime value.
“With the right offer strategy, your brand can reach new shoppers, encourage trial, and build lasting customer relationships.”
Ready to get your brand into more carts?
ShopKeys helped Sweet Loren’s reach tens of thousands of new buyers during a key seasonal moment. See how a purchase-based offer strategy can work for your brand.