Moving beyond traditional loyalty.
Many loyalty programs are easy to ignore. They may offer points, perks, or emails, but they do not always connect with what shoppers care about in the moment.
Ocean Spray is focused on building a deeper connection with shoppers. Instead of only sending offers through brand channels, the goal is to show up where people already are and give them value that feels timely and personal — connecting rewards to real moments like sports events, holidays, and everyday grocery trips.
“When shoppers received a relevant reward, many came back and purchased again. It was not just a short-term promotion — it created lasting behavior changes.”
How the campaign worked.
As the official Juice of Leagues Cup, Ocean Spray used ShopKeys offers to connect loyalty rewards to a cultural moment in real time — encouraging shoppers to engage with the brand and buy again.
ShopKeys made this possible by using purchase-based targeting. Instead of only targeting shoppers by demographics, ShopKeys helped Ocean Spray reach people based on what they actually buy.
How ShopKeys helps brands build loyalty.
Reach shoppers based on real purchase behavior, not demographics.
Connect offers to seasonal, cultural, and everyday moments.
Reward repeat purchases across different retailers.
Measure how rewards influence sales and loyalty over time.
The main takeaway
Brands that win loyalty show up at the right time, offer clear value, and make the reward feel personal. ShopKeys helps brands turn everyday purchases into meaningful loyalty moments that keep shoppers coming back.